We Can't Look Away

Consumer behavior always guides new trends first, and advertisers always follow. We are a society always connected, always wanting to be in touch and informed. Moments of micro-boredom are now opportunities to check our phones, surf the web, catch a glimpse of the news or our favorite show. We are no longer content to ride an elevator, pump our gas, buy a coffee, or fly on a plane without screens keeping us in touch with the world around us. This massive shift in consumer behavior - always on, always connected - has created a powerful demand for place-based media and advertising.